Welcome!

Welcome to thirty-two eleven (”3211”). This newsletter will entail: 3 Reads, 2 Rabbit Holes, 1 Watch, and 1 Listen — 3/2/1/1. Detailing what I have been up to, on the internet.

introduction:

Recent finding - the origination of the word revamp:

3 reads:

1 - From Ted William’s, Tiny Money newsletter:

40-year-old former tech designer creates "the Santa Claus of Halloween"

• Started as a side hustle experiment for several Halloween seasons.

• "Fans and customers are more important than anything else. Prioritize them. Spend an unreasonable amount of time with them."

• It's now a scary-big business. Dave's got a warehouse in South Charlotte along with a $50K content studio.

• "You don't need a lot of capital, perfect product, or paid ad campaigns to launch a product. You do need 1,000 fans."

• Given the organic reach, including 470K TikTok followers, Dave doesn't spend anything on marketing.

• "When your ad spend is $0, you can increase your net margin by over 30%."

2 - An interesting thought piece pulled from Tim Ferriss’ The Liberation of Cosmic Insignificance Therapy

(An excerpt from Four Thousand Weeks: Time Management for Mortals by Oliver Burkeman)

 A Modestly Meaningful Life:

The late British philosopher Bryan Magee liked to make the following arresting point. Human civilization is about six thousand years old, and we’re in the habit of thinking of this as a staggeringly long time: a vast duration across which empires rose and fell and historical periods to which we give labels such as “classical antiquity” or “the Middle Ages” succeeded each other in “only-just-moving time—time moving in the sort of way a glacier moves.” But now consider the matter a different way. In every generation, even back when life expectancy was much shorter than it is today, there were always at least a few people who lived to the age of one hundred (or 5,200 weeks). And when each of those people was born, there must have been a few other people alive at the time who had already reached the age of one hundred themselves.

So it’s possible to visualize a chain of centenarian lifespans stretching all the way back through history with no spaces in between them: specific people who really lived, and each of whom we could name, if only the historical record were good enough.

Now for the arresting part: by this measure, the golden age of the Egyptian pharaohs—an era that strikes most of us as impossibly remote from our own—took place a scant thirty-five lifetimes ago. Jesus was born about twenty lifetimes ago, and the Renaissance happened seven lifetimes back. A paltry five centenarian lifetimes ago, Henry VIII sat on the English throne. Five!

As Magee observed, the number of lives you’d need in order to span the whole of civilization, sixty, was “the number of friends I squeeze into my living room when I have a drinks party.” From this perspective, human history hasn’t unfolded glacially but in the blink of an eye. And it follows, of course, that your own life will have been a minuscule little flicker of near-nothingness in the scheme of things: the merest pinpoint, with two incomprehensibly vast tracts of time, the past and future of the cosmos as a whole, stretching off into the distance on either side.

3 - Tuning into the world’s deepest marathon, organized by the one and only Bear Grylls.

2 rabbit holes:

1 - The 8 most scenic breweries in the US.

2 - The NYT Restaurant List 2025.

1 watch:

1 - Task on HBO.

1 listen:

1 - nimino - Better.

Cheers,